Library
AI Discovery
Search engines used to rank pages. AI systems now interpret them. That is a different problem. Being indexed is no longer the goal ... being understood, trusted, and cited is. This section covers how AI discovery actually works and what structural decisions make a site more likely to be surfaced by AI-assisted search.
Topics in this section
Cornerstone reading
Featured
We Accidentally Built the First Digital Karma Constellation
For a while now I've been rambling about something I call Digital Karma. This week we accidentally built the first working version of it ... a small network of sites with machine-readable roles, declared relationships, and verified connections. Here's what happened.
Featured
How AI Discovers Your Content (And What You Need to Do Differently)
AI systems can encounter a page through search, live retrieval, or older training material. Each route works differently. Here is what you can make clear, test, and verify without pretending a crawler visit guarantees a citation.
Related topics
Structured Data
Schema.org, JSON-LD, and AI machine-readable metadata ... the layer that turns a web page into a data point machines can trust.
SEO Fundamentals ... Evolved
The parts of traditional SEO that still hold ... and the parts that need to be updated for an AI-assisted search environment.